Brand Pages, Hedin Automotive

A redesign of Hedin Automotive’s brand and model pages, with a toggle that shows private or business prices to the right customer. Pre-launch.

Design and prototype: Charlie Ekman · Made at Hedin Automotive with the IT and UX teams

Problem

Two kinds of customers, one list of prices.

Our model pages show prices for both private buyers and companies. Mixed together, purchase prices, private leasing, business leasing and benefit values made the page hard to browse and easy to misread.

Solution

One toggle. The right prices for the right customer.

A Privat/Företag toggle switches the whole page in one move: prices, leasing types, benefit values and the sticky contact button. The choice is remembered across pages and visits, and switching back is one tap away. Designed and prototyped in Figma together with our IT and UX teams. The recording above is the Figma prototype.