Lotus & RAM, Hedin Automotive

Two brands with very different voices: a business car ad for Lotus and a campaign for the RAM 1500, made in-house at Hedin Automotive.

Design: Charlie Ekman · Made at Hedin Automotive

Lotus

A business car that drives like a Lotus.

A print ad offering the Lotus Eletre to business customers, built on the line “Looks like an SUV, drives like a Lotus.” Each ad carries a named salesperson and a QR code that goes straight to them, blurred here.

RAM

Always in Beast Mode.

A 9:16 campaign for the RAM 1500 Laramie Night Edition with 0 % interest. The truck gets the night shot, and the monthly price gets almost as much space as the truck.