Mercedes-Benz, Hedin Automotive

Paid social, print, an event invitation and a live HTML5 banner for Mercedes-Benz, made in-house at Hedin Automotive.

Design, animation and banner build: Charlie Ekman · Made at Hedin Automotive

The work

One brand, every format.

Animated 9:16 and 1:1 ads for Meta pair the offer, private leasing on the CLA Shooting Brake or the price of the new all-electric GLC, with proof points: Sweden’s largest Mercedes-Benz dealer, 40 years of experience and 4.84/5 in customer satisfaction. Alongside them: a print ad for the GLA, GLB and GLC in Halmstad and an invitation to a VIP dinner with Mercedes-AMG, Mercedes-Maybach, IWC Schaffhausen and Jarl Sandin.

Live banner

An HTML5 banner you can try.

Built in our creative management platform, where I code functions into the templates. Hover the car and it zooms, hover the button and it changes colour. The messages animate in word by word, the price is set in bold automatically, and the i button opens the legal text over the banner.

Live banner. Hover the car and the button, or open the legal text with the i.