Porsche Centers, Hedin Automotive

Event, launch, social and print content for Hedin Mobility Group’s seven Porsche Centers in Sweden, made in-house at Hedin Automotive in Porsche’s brand identity.

Made at Hedin Automotive

The work

Local events in Porsche’s brand identity.

At Hedin Automotive I’m responsible for all the material produced for the group’s seven Porsche Centers in Sweden. Here: the Carrera Cup final, the opening of Porsche Center Luleå, an open house for the electric range, Macan on Tour at Hjortviken Country Club and a test-drive partnership with Stadshotellet in Lidköping. Each piece has to feel local to its dealership and still read as Porsche.

Formats

Built for the channel it runs in.

Most of it runs in 9:16 on Meta and Instagram, from event invitations and offers to recap films from the events themselves.

Christmas

Advent and Christmas calendars.

Animated intros for the Porsche Centers’ Christmas calendars in 2025: the first Sunday of Advent in 9:16, and the 24 December door for Porsche Center Linköping in 3:4. Gold and colour bands carry the season, and the type stays Porsche.

From a 6-metre showroom wall to the pages of Porsche Connoisseur.

A 6 × 2.4 metre photo wall for the new all-electric Macan in the showroom, with the key figures, 613 km range and 21 minutes charging, set large enough to read from across the room. And spreads for Porsche Connoisseur 2026: the 911 Turbo S under “The one and always.” and the Cayenne Coupé Electric under “Prestanda på & utanför vägen.” Print gets room that social never does, so the photography carries it and the details stay calm and readable.